0 framework. This framework is particularly relevant to journalism where the need for greater levels of interaction and collaboration with the reader were badly needed. The rapid ascent of blogs and their use for journalistic purposes, in addition to the exponential growth of video sites including YouTube continue to underscore how accurate the Web 2.0 framework is.

The initial generation of technologies that disrupted traditional journalism included blogs, knowledge-based wikis, and the rapid growth of micro-blogging sites including Twitter. The growth of podcasts during the first generation of Internet-based technology adoption in journalism also served to accelerate much-needed change in terms of connecting with readers more effectively (Loop, 1999). This first generation of these technologies were very effective in creating an easily learned publishing platform, one that was able to reach millions of readers within seconds of a journalist posting a story online (Adee, 2008). They however did not have...
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