Rolling Stone is looking for a slightly older, more affluent readership and ironically picks up more male readers than SPIN. As a DJ, this information is invaluable in seeing how the music reviews and editorial coverage impacts what people at concerns and events I work. Rolling Stone covers the more mainstream hip hop, house music, soul and on occasion, indie bands. SPIN is much bolder in their content and is more effective in attracting younger readers who want to be on the cutting edge of the music scene. Figure q: SPIN Network Demographic Analysis shows the results of analyzing the SPIN website using Quantcast.

Figure 1: SPIN Network Demographic Analysis (Quantcast)

Figure 2 shows the demographic analysis of the Rolling Stone, using their website as the basis of the analysis using Quantcast. As can be seen from the Analysis, Rolling Stone has a significantly larger audience and has a larger...
[ View Full Essay]