, et.al., 2005; Beam, 2001)).

Marketing Plan -- Each plan offers pluses and minuses depending on the unique situation of the employee. The basis, though, for either plan is a process of communication and buy-in from the employees so that we can move forward toward funding. For the plan to be effective, it must be hierarchical, transparent, repetitive, and explanatory.

Preliminary -- Management committee sets up plan, files required documents, has documents reviewed by CFO and Legal, and works with marketing to publish the plan and documents.

Step 1 -- Whole company meeting. Presented by CEO, announcement of retirement plan using Power Point Presentation. The presentation will also be filmed for later viewing, podcast, and available through Internet access for those who cannot attend. In this presentation, the broad levels of the plan will be outlined, the timeframe explained, and there will be a brief question and answer period. In...
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