875). Often success introduces complacency, rigidity, and over confidence that eventually erode a firm's capability and product relevance. Arie de Geus (1997) identified four main traits for a successful firm; the first is the ability to change with a changing environment (Lovas & Ghoshal, 2000, p.875). A successful firm is capable of creating community vision, purpose, and personality, and it is able to develop and maintain working relationships. Lastly, a successful firm has conservative financing strategies, and is able to learn to perpetuate it. Self-perpetuation is a strategy identified in this study as necessary for current business strategies to survive in today's market.

Role of Technology in Business Strategy

Business strategy is continually evolving as information technology and business process redesign assist in the innovative design of central business processes (Broadbent, Don & Weill, 1999, p.159). New it systems have contributed to the reduction of coordination, production and information costs...
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