Wal-Mart Changes in Business Practices

Marketing in 2012 Demands a Rapid Pace of Change Affecting Business Practice

Over the years, there has been a change in the way organizations market their products across the globe. These changes are influenced by the dynamic nature of customers as well as changes in consumer behavior. It is pertinent to note that the introduction of social transparency has promoted the aspect of customer service in e-marketing. The social media is now considered an instrumental aspect of the marketing of any organization. This study will elaborate the significance of social media to Wal-Mart's marketing strategy. Through social media, customers become the influencers regarding the product consumption and purchase decisions across the market. Additionally, multiple aspects of an organization can be incorporated. These include advertising, public relations, marketing, customer service, as well as e-commerce. Social media website form multidimensional platform for different client engagements.

This study...
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