" The foremost risk involved with implementation of the innovation is its rejection and for that matter, its failure.
What if it does not work?
What if it is not accepted?
What if a better alternative is available?
What if it is not cost efficient?
What would be the correct and most suitable time to make the innovation public?
There are many such questions associated with the implementation of innovation process. The risks involved are, namely, excessive perceived economic risks uncertain demand for innovative goods or services dominated market by established businesses high direct innovation costs
lack of information experiencing extraordinary situations higher than expected competitive pressure trademark or copyright problems
It would not be wrong to say that Maersk is a company that has its strategies based on innovation or that innovation is an integral part of its strategy. Although innovation is essential in today's world market, it...
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