Her husband helped her with a bit of the amount required for capital but the she was forced to take loans from a few of her relatives, which she did not want to do at the beginning, so as to get the business on its feet.

Being a sole proprietor is difficult for her as all the decisions rest on her shoulders. There are jobs she has had to turn down due to personal and family responsibilities which she would have considered if she had a partner. Another disadvantage which she finds in running a sole proprietorship is that her medical insurance premiums are not directly deductible from business income. It can only be partially deducted so as to make adjustments to the income.

Felicia believes that it is important to sell what they actually market. That is why she only agrees to take jobs that she will be able...
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