The above table indicates that the sales volume which is required in order to achieve a $100 M. profit at a price of $245 with an R&D investment of 30% is 1,676,190 units. This is calculated by dividing the total revenue accrued by the unit price.

X6:

The product X6 has been in the market for a total of 2 years. Unlike the product x5, the customers take great consideration of the product quality while making the purchase decision. The provision of a better quality can be achieved by increasing the R&D investment for the product. There is also a need for a price increase in order to take advantage of the investment. The expected target profits is considerably higher than the one for X6 due to the fact that the product would soon reach its peak moments and then roll into maturity phase.

The X6 product will attract a...
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