But research is very mixed on what that answer is when the data is voluntarily revealed. For example, if someone "likes" Apple on Facebook and Apple then in turn markets Apple products to that person, it should be asked whether Apple is acting improperly. Companies with products that compete with Apple could do the same thing. Research bears out that this question comes down to personal and professional ethics and that can literally vary from person to person, company to company and country to country.

Another wrinkle found in research is employee accountability. Such a subject is raised all over scholarly journals on the subject of employer and employee ethics. One such article regarding the use of social media by nurses (Griffith & Tengnah, 2011). Nursing is a special profession because there are screaming implications about privacy when it relates to medical data. Many countries have extremely stringent laws regarding...
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