This is also important in trying to determine whether the studio will be able to sustain the initial costs until revenues will balance them) to external data such as market share, the total size of the market, the size of the competitors, external forces impacting the market, etc.

Some of this data can be drawn from theoretical research, with much of the data being public and available for anybody. Business directories, including Google's, will be a good place to start the research for the competitors, while the research on the market can include direct contact with professional organizations, which might be specialized on the matter and may have more information on the way the market is organized. Direct contact with one or more of the potential future competitors can also be a good approach to start developing a network with some of the entities involved in the industry.

The sales...
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