The imminent matter of concerns to be sorted out by the manufacturer includes,

Selection of a retailer or distributor having good and strong public relations.

Cater for logistics, shipment issues when the retailer network expands / Time dilation.

Mere incentives offered by the retailers as compare to Super Market Giants.

The public and market repute of the retailer has to be thoroughly reviewed. The standards of the products aren't solely derived from its production standard; rather the mode of supply for the product also determines and influences its standards. Consumers are never good enough to conclude their remarks on the toy products by looking into the brand only; it's the manufacturers and consumer interface i.e. retailers in this case, who adversely shape and mould the thoughts and attitude of the consumers toward the product/brand.

The effective solution can be if the manufacturer voluntarily support and help the retailer to flourish...
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