Arguments for the assumptions: Pat's and Chris's suggestion that the company develop new products and launch them onto different markets is based on the fact that the recent statistics received from the Marketing Department are unsatisfactory.

Evaluating the arguments: The unsatisfactory statistics received from the Marketing Department make a sound argument as the leading position of AcuSan on the market is being challenged by competitors' intense efforts to elaborate new strategies.

Another assumption made by the VP of Product Development is that the "Operation Optimize" plan would only require minimal costs. The argument behind this assumption is an unsound one as later on it has been proved that the operation would also require several additional costs that would raise significant financial difficulties for AcuSan.

1.2 the Conflict

The main responsible for the conflict in AcuSan is the new Marketing Director as she does not take into consideration her colleague's advice....
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