This ranges from the company's national managers to all the other employees. The reason for this is quite simple and can be explained with the term "cultural differences" which helps us describe a range of issues on which the approach of national individual employees is different than that of the corporatist counterparts that invest in the country.

The first important cultural difference that comes to mind is, obviously, language. The global environment, through the elimination of many of the previous barriers, is an environment of intense communication between different entities. Technology, with the emergence of the Internet, among other things, has also helped spur a communication incentive never seen before in history. However, language is still an important barrier. There are probably around 1.5 billion English speakers in the world and certainly around 1.2 billion Chinese speakers, but they often don't overlap.

It is the same situation in the case...
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