There is also no support for a distributed order management hub or application to coordinate the global supply chain. This leads to significant duplication of effort over the long-term.


1. The company is excellent at creating partnerships and alliances, and needs to use the Disney model to grow the business globally.

2. Acquisitions in the sports equipment and footwear market have been managed well from an organizational integration standpoint, yet have not made significant revenue contributions. There is the potential to grow this area of the Crocs business beyond 4% as mentioned in the case study.

3. The manufacturing processes Crocs uses are based on injection molding techniques that have the potential for significant cost reduction over time. The company needs to look at these process areas and find additional savings by streamlining these production strategies.

4. Based on the evidence in the case, the company has significant potential...
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