Instead, the well-being of all members in a family is taken into account when decisions are made. The same, according to Shell (1999), is true of business. In internal bargaining procedures, the interest and well-being of subordinates are taken into account when arriving at decisions. It should also however be taken into account that different people will have different opinions and interests. The ideal is to use integrative bargaining in order to arrive at an outcome that best serves the collective values and ethics of the company as a whole. In order to achieve this, Shell suggests a focus on the bargaining styles of individuals, and how these can be used to arrive at the most desired situation for the company as a whole.

Part II

Li and Roloff's work focus on the emotions involved in intercultural communication. This is translated to the business situation, and the role that emotions...
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