Other avenues include television, newspapers and magazines, radio, web pages, and people to people exchange. Effective communication should be built on an understanding of the nature of consumer concerns. Information on biotechnology modifications should include the reasons for modification, degree of regulatory oversight, methods and extent of safety verification, and impact of modification on consumer safety and the environment." (Bruhn, nd) According to a report from the Food Policy Institute entitled: "Consumer Preference Modeling: Willingness to Buy Genetically Modified Food" the willingness of the average individual to buy GM food products is influenced by factors including those of: (1) The type of benefit conferred by the genetically modified product (health or environmental benefits, price, better taste or quality, etc.), (2) The recipients of the benefit (consumer or producer); (3) The technology employed (animal, plant or bacterium based), (4) The perceived risks involved, (5) Demographics and socioeconomic characteristics, (6) Knowledge about...
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