As far as the research methods are concerned, they can be grouped in three categories: exploratory (it identifies a new problem), constructive (it creates a new solution) and empirical (it tests the efficacy of a solution that already exists) (Wikipedia Online Encyclopedia).

There are two types of research that best suit the purpose of Funky Threads: the constructive and the empirical ones. The empirical research has the advantage of providing methods that have already been used. Furthermore, it saves time and money. On the other hand, the constructive research may lead to the discovery of an ingenious solution that will boost the sales of the company. The Asia Pacific region market is a huge one and it represents a very big sale potential. An innovative or at least a different approach to marketing fashion items on this market, with the help of the Internet might turn Funky Threads into a...
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