Due to limited company market capitalization it must strive even harder than those with big market cap to outsource production and face the optimal level of quality to cost ratio. The company must diversify the distribution and supplying sources and sing long-term contracts in order to achieve stability.

The distribution channels must be expanded and the products must be found in many more places than presently in only several chains with which the company coordinates.

The other main issue is for the company to come up with completely innovative services and products it can offer to the clients, as the past services are obviously already have at the downturn of their life cycle. This is the only way for the company to become profitable and start growing. The management can go into joint venture with another competitive company on the basis that the partner will invest into R&D activities, and...
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