(Mc Keachie and Doyle. 1970. p. 552)

This is an often a determining factor in contexts such as interviewing for jobs. Research shows that "...the perception of a person is strongly influenced by the accuracy of early impressions." (Mc Keachie and Doyle. 1970. p. 552) The immediate perception of a person may therefore be colored by concepts and learnt assumptions that are applied to the individuals according to various cues.

One aspect in this regard that strands out in many studies is that while first- time perceptions can be erroneous and might be based on false preconceptions and stereotypes, yet these first impression can be extremely strong and also tend to influence later assessments of the person. This relates to the previously mentioned finding that first impressions tend often to focus on abnormal or different attributes, rather than on conventional or more positive attributes. This can, for instance, have a...
[ View Full Essay]