The U.S. would be the attractive woman, minimally dressed, as well as the snake which sometime represents male reproductive prowess. The UR would be a general feeling of sexual excitement targeted toward men but could be experienced by either gender. The brand of vodka is the CS while the intended CR is a feeling of sexual excitement when viewing the brand.

Figure 1 - Smirnoff Ad (Crooked Brains, 2012)

3.How could stimulus control be used in the following behavior-modification programs? Be sure to describe the specific procedures that must be implemented in order for the treatment to work.

1. To treat drug abuse

This one is difficult because drug abuse has intrinsic conditioning already associated with it. After a drug user takes a drug, the sense of euphoria often becomes associated with the drug itself. Therefore, when a user simply sees the drug they could experience some euphoria. However, if...
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