Business Decision-Making Process

Decision-making through Business Environmental Scanning

As a relatively new research agency in the market research industry, our firm has two main objectives for this year. The first objective is to increase profitability through increased number and/or higher research costs. The second objective, meanwhile, is to increase the firm's "visibility" in the market research industry, and be recognized as one of the major players in it. In order to achieve these objectives, our firm looked into the business environment of the market research industry, assessing its strengths, weaknesses, threats, and opportunities. The following are the considerations the firm has discussed and taken into consideration in evaluating its performance for the year, using these decisions as the basis for next year's business plan.

Currently, the market research environment is technology-centric -- that is, market research agencies and firms mainly compete with each other through the technology they have. Technologies...
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