Funeral Home Marketing

How is market research used in a family-owned funeral home?

The primary manner in which family-owned funeral homes market now -- apart from family referrals, of course -- is over the Web. Many third party companies provide interactive web sites for professionals in the Death Care Industry. They also provide funeral home search engines, national obituary listings, and virtual memorials.

By creating a premier web presence, these companies provide Funeral Directors unprecedented flexibility and creates a national marketplace for showcasing their establishments.

Aside from providing professional interactive web sites, these Web-based companies market family-owned funeral homes throughout their entire family of web sites. This unique family of services puts your business in several different web listings and displays your information though a cluster of web sites and search engines.

Funeral Directors can also update their web site easily, anytime - in real time. This gives you the...
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