Now, the way to get found is through the internet. There are several different methods that can be used, too, and may businesses will choose a combination of methods so that they are able to reach out to the largest number of people without spending too much money. Even the largest and most prosperous companies have a budget, and they probably do not want to (or cannot) go over that budget in order to get results. With that being the case, these companies have to focus on the most popular ways to reach out to customers. To do that, the company needs to know the market it is targeting with its product or service (Amor, 1999; Beynon-Davies, 2004; Frieden & Roche, 2006; Tcakz & Kapczynski, 2009).

A target market is vital to success, because any business (online or not) has to market to people who want and need what the...
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