For instance, according to Slaatte (1968), the "paradox of the paradox per se refers to two opposite properties of the paradox itself: its sheer impertinence to reason, on the one hand, and its profounder pertinence to reason, on the other" (p. 6). From Slaatte's perspective, "Truth is seen in vital relation to the self in his existence-as-he-experiences-it; it is not related as though one object is thrust upon another. If truth is to be known, it must be something in which we are perennially involved as knowing subjects and from which, as persons, we are never exempt" (p. 33). This means that companies today must ensure that mechanisms are in place to ensure that any analysis of their environment takes into account the potential for such bias and constraints, and identify appropriate ways of overcoming these limitations.

Although there are a wide range of tools and techniques available for accomplishing...
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