However, in some culture, such practice may be taken as a rude process. For instance, being indirect is a form of politeness in Japan. But such will be seen as nothing but a form of dishonesty in the American business scenario.

How to Approach Foreign Markets from the Perspective of Culture

In the event of conducting business relationships, there are a number of strategies that business parties can use to approach the foreign markets from the perspective of culture. Some of them are the following:

Prior learning of the culture of one foreign business party will not do any harm to the other.

Before conducting business with a party from another region, it will be helpful for international companies to learn some cultural background of the other part. It is important to consider that not every people, especially between those that come from totally different cultural background, have similar regard...
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