mobile phone and telecommunications industry is one of the fastest changing industry in the world. Within short periods of time, new technologies and designs are appearing on the market and it is often a challenge to keep pace with them. Further more, the latest change have shown a certain translation from the primary objective of such a product, communicating at all times, transforming it into a product that carries visual and sonic devices as well.

According to David Mery, the mobile phone market has five main characteristics, of which two are of particular interest for us. Mobile phones target a "mass-market of consumer, enterprise and professional users" and the "manufacturers need to differentiate their products in order to innovate and compete in a fast-evolving market"

. These two characteristics of the market will have a certain impact on the final strategic decision we will be taking.

In 2005, the forecasts...
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