However (on the plus side toward Wal-Mart's capacity for increased successful globalization) there remains Wal-Mart's sophisticated supply technology, the best in the retail world, a tool that makes it possible for the retailing giant to meet individual store and customer needs everywhere, almost instantaneously. Ernsberger (2002) points out that:

one reason the company is so productive is that it knows how to use technology... Wal-Mart was the first major retailer to use satellite communications to link stores to suppliers, so suppliers can track sales second by second, and deliver new stock as fast as old stock disappears from the shelves... [s]ays Dan Binder, a senior vice president of Morgan Stanley in New York "They do a lot of little things right."

In perusing the United States Wal-Mart.com website (Wal-Mart.com, August 7, 2005), one finds that enormous attention is paid to local needs and markets, for example, a link to a...
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