Aviation / Aerospace

Course # Management 311 Marketing

The business of aircraft for defense requirements is quite different from the requirements of aircraft for civilian requirements. The sale of the material is also to different groups and all defense equipment has to be sold to governments whereas the civilian purpose aircraft have to be sold to airline transport companies. The objective of the government for military aircraft is simple -- the protection of the country. Here the cost or carriage capacities are not very important considerations. What matters is whether the defense aircraft will be able to repel the possible attacks by the other country. The situation varies from country to country depending on the aircraft that the opposition has. The aircraft must have the capacity of being upgraded as these aircraft are likely to be used for many generations as they are quite expensive. Up gradation requirements mean that...
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