Thus, the pitch should include talking points for describing it to customers.

Describe the importance of customer relationship management (CRM) to sales management.

CRM is important to sales management for many reasons (Customer relationship management, TechTarget). It helps them optimize information shared by multiple employees and streamlines business processes such as taking orders. and, it allows the formation of individualized relationships with customers, with the goal of improving customer satisfaction and maximizing profits. It does so in part by providing employees with the information and processes necessary to know their customers, understand their needs, and effectively build relationships between the company, its customer base, and channels. and, it helps drive marketing efforts that increase the number of high quality leads for the sales team.

Identify different types of technology that the organization in your case study could use to enhance their selling functions and CRM techniques.

There are many technologies...
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