5 billion category. The sales enhanced to U.S. $69.5 billion in 2003. The energy bar market is a new venture of Nestle. The purchase of Power Bar Inc., the innovator of the energy bar, places very nicely to rule supreme in the field. Nestle joined with Pillsbury's Haagen-Dazs associate to produce a new company to mix Nestle's 'frozen novelties' with Haagen-Dazs' U.S. frozen dessert business. (Chocolate, coffee, and pet care?)

The policy of the Nestle in not to concentrate on its sales in Switzerland alone, supplemented by a few satellite subsidiaries abroad. Nestle struggles to be a local in each and every nation of its operation. There is a clear demarcation between the strategy and tactics. It accords priority to the long-range view. The secular thinking resolves most of the problems and disputes among the groups. This is equally applicable to the employment conditions and the relations with employees as...
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