Wall Street Journal News

Establishing and maintaining public relations has become an increasingly important feature in corporate strategic planning because no company can achieve public confidence without a good PR plan. A good PR plan addresses the right audience with the right message. It reflects the core values of the corporation along with their commitment to serve their customers with unique benefits and products etc. However, in this dynamic global business environment bad public relations plan can damage the business and allow even the customers to sway away towards its competitors. This is because bad PR programs allow the customers to make connections between the news provided to them and the core values of the company. Therefore, this paper will generate the strategic planning necessary to overcome the fiasco being generated by the news media about Halliburton and (1) its accounting practices; (2) its services in Iraq (3) and its...
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