Leticia Herrera, president of ECI, which is a full service maintenance company based in Chicago states that the setbacks often take places as women stereotype themselves. Women should no longer be seen as 'special entities of businesses'. They are simple and plain entrepreneurs. but, many times Hispanic women are typecast into thinking that because of their gender they can not contend, give quality services, or become victorious business owners. (Women in Business: Businesswomen: Changing the Face of Business)

The Hispanic women-owned companies have to tackle a major problem like access to capital, which was in terms of either the funds required for setting up a firm or for its extension. The firms possessed by Hispanic woman are not successful in inviting venture capitalists, which assure a high profit on their investments, because these firms are profoundly grouped in service industries. In addition, the establishments possessed by Hispanic women often are...
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