iPod (Apple's MP3 player) relates to Maslow's hierarchy of human needs.

Abraham Maslow created his theory of a hierarchy of human needs in the late 1960's and early 1970's. The psychologist wrote that human beings are primarily motivated by unsatisfied needs. Certain lower needs must be satisfied before higher needs are satisfied. (Maslow, 1970) Advertising new products often depends upon generating a sense of need, and promising that the new product can fulfill this need.

Take for example the Apple's new MP3 player, the iPod. True, on a Maslow-like physiological level, the first level of need, one cannot eat an iPod, and a less mechanical form of 'apple' is necessary for sustenance, iPods do satisfy the consumer's immediate physical needs for lighter equipment. iPods are portable and more amenable to working out, and for musical use on crowded subway, and the crush and strain of modern urban life. The iPod...
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