On the packages, only girls were playing with them, and the packages were decorated with bows.

Baby Born" is an infant doll that looks quite life-like. Again only girls were shown playing with these on the packaging. The girls' pictures were framed by hearts. Baby Born comes with bottles, rattles, and a blanket, so the toy is interactive. Thus girls are given interactive toys that nurture, while the boys are being given toys that encourage them to build and explore their world, especially at later ages.

The Wiggles" Musical Guitar" is a toy electric guitar that is played by pushing buttons placed along the neck. This toy is clearly aimed at boys. While it uses bright, primary colors, only young men are shown on the box, and the message is driven home as some of the buttons are shaped like boys as well. No girls are shown anywhere, perpetuating the...
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