Direct marketing is another important area of product launching and research. Currently, the Crest White strips website asks individuals if they would like to participate in a survey regarding the project, upon entry, when accessing the part of the website known as "Ask Dr. Jeff." (Ask Dr. Jeff, Official Website, 2004) A new area of the site could be redefined -- instead of the clinical picture of the globe that adorns the site, clickable icons of the different flavors could add color to the 'other side' of the whitening white strips. Think outside the mint strip!

Other forms of direct response advertising could be generated by offering coupons to those who fill out surveys about their response to the product's advertising, giving out a website address to those who buy the product to fill out a survey, in exchange for a chance at winning prizes -- such as a free...
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