Following are Hofstede's four categories and what they measure:

Power Distance (PD) is the "extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally" (Hofstede 1998) with a small PD meaning more equality in the society, and a large PD meaning less.

Individualism (ID) defines whether the society expects people to look after themselves or not. Its opposite is Collectivism, which Hofstede (1998) defines as "the extent to which people in a society from birth onwards are integrated into strong, cohesive in-groups, which throughout people's lifetime continue to protect them in exchange for unquestioning loyalty."

Masculinity (MA) defines the degree of distinction of gender roles. High MA means men are supposed to be "assertive, tough, and focused on material success; women are supposed to be more modest, tender, and concerned with the quality of life" (Hofstede 1998). Its...
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