Now, both services are under one entity for many consumers.

In terms of leading the market share, the greater the connection between the wireless and landline services, the better able the merged entity will be able to extend incentives to consumers to make use of the company for both technical services, such as the rollover options advertised on the company, expanded Mobile to Mobile calling, and access to the ALLOVER Network, said to be "the largest digital voice and data network in America." The website assures consumers, "you can continue to enjoy your existing benefits uninterrupted and without changes to your plan or its features." (Cingular Website, 2004) However, industry analysts believe that consumers will end up paying more for services, because of the absence of competition, in the long run.

In terms of overall organizational shaping of the merged corporate entity, this merger will undoubtedly increase "the dominance of...
[ View Full Essay]