99 seems like less, much less, than 6.00. Economics is part of the daily grind of my father's life, and a constant topic of discussion at the dinner table -- how to bring customers in the store he mused, as he picked my brain to see what items were hot amongst my age group. He trusted to ask me how to encourage people to stay longer in the store and buy, buy, buy and I learned from his constant questioning.

Of course, not all of my interests have been economically motivated. But sometimes, I have found that, through my altruistic participation in student organizations, such as my work as treasurer of the Key Club in high school, that using advertising and persuasion to encourage people to give of their time is the most difficult economic activity at all -- time is a scarce resource for high school students. Also, as...
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