This happened even though AOL was only the size of one small Time Warner division and only had experience managing a centralized, younger company. Different management approached caused friction among top management.

AOL management filled the majority of top management positions and critics charge that they were insensitive to the Time Warner culture. AOL President Bob Pittman became the merged company's co-chief operating officer, in charge of more than half the combined outfit's operations. In the merged company, Pittman served alongside COO Richard Parsons, the former president of Time Warner. But Pittman took the lion's share of responsibility, overseeing cable, Time Inc., HBO, Turner Broadcasting, the WB Network, and AOL. Parsons got New Line Cinema and Warner Bros. movies, Warner Music, and trade publishing. Parsons and Pittman reported to Gerald Levin, former chairman and chief executive at Time Warner and AOL's Steve Case. Time Warner General Counsel Christopher Bogart lost...
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