So, in a few words, differentiation ranged from quality to comfort and to responsiveness to customer. Combined with the fact that all these services are offered at extremely competitive prices, the company has a strong position on the market.

2. It is quite obvious that the company managed to implement a unique strategy which allowed it to prosper on the market and to fight the large airline companies. The question we need to ask, however, is whether it actually has a competitive advantage. In my opinion, it does.

I am asserting this provided with the elements we have so far. In the beginning, the company was able to implement its differentiation- low cost strategy in order to attract its first customers and to build the brand's credibility. This was done using strong investments in the company's fleet and in innovations.

However, that period is gone now and the company has...
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