Traditionally, stores like Gap, have to simply let these opportunities slip by, as they cannot respond fast enough to make mid-season changes to their line-ups.

In addition, H & M. outsources all of their manufacturing as a sourcing strategy. They utilize a huge network of 900 garment shops that are located in 21 different countries, primarily where cost of production is extremely low, to produce their fashions at the lowest costs possible. By shifting their production from one facility to the next, H & M. is able to continuously get the best deal possible for manufacturing (Author, year, p. x).

The opportunities for H & M. are the continued design and manufacture of the hottest fashion trends possible at the lowest prices. They have the ability to meet the changing fashion needs of consumers, quicker than almost any other organization out there. As such, they will even have the opportunity...
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