The ability to create a more effective knowledge management and learning system is more important than just creating an online store and populating it with products, which is a key lessons learned through much of the analysis for this report (Molla, Heeks, 2007). The internationalization of e-commerce then is the antithesis of one-size-fits all; it is rather the ability to tailor e-commerce strategies with accuracy and precision to the specific needs, preferences and perceptions of specific markets (Callaway, 2008). This is especially evident in how the Hofstede Cultural Dimensions Model shows immediate insights into hwo highly collectivist-based societies including Korea rely on an abundance of data and information to assuage or increase trust in e-commerce, which is low in this nation (Hwang, Jung, Salvendy, 2006). Conversely the finding that countries with a high level of Individualist (IDV) scores including the United States, the level of trust in e-commerce is significantly...
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