As an example, Octagon recently entered the surfing market, which presents specific challenges and narrow targeted prospects. Counter that with the broad Octagon project of expansion into new locales: Brazil, Mexico, and China. Two diverse opportunities with strategically variant operating frameworks (Hunter, J. September 1, 2010. PP. 2).

BCG Matrix

This matrix developed by the Boston Consulting Group discusses a company's product portfolio based on its market share and business growth rate. The matrix has high and low growth rates and likewise market share positions. Octagon's core competencies in marketing, management, events, and branding can produce the four markers: stars, cows, question marks, and dogs. No firm wants to have dogs however, often products or services do not meet customer needs. " the basic idea behind it is that the bigger the market share that a product has or the faster the product's market grows the better it is for...
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