Food System

Unintended Consequences of Pursuing Cheap Food

We have become accustomed to pursuing cheap food. On surface, it is a rational choice. The cheaper the food we buy to eat and drink the better, as the assumption goes. Coupled with this understandable human desire is the ubiquitous corporate advertising of cheap food and business attempts to convince the consumers that the cheap food offers much greater variety of choices than otherwise would be possible. Most consumers fall for these marketing strategies. But there are at least two unintended consequences of pursuing cheap food. Cheap food -- more precisely, what we buy as "cheap food" -- is unhealthy, which we are choosing consciously. And cheap may be not as "cheap" as we assume. There are evidences showing that pursuing cheap food may lead to food crisis and hunger.

In our culture, we are fascinated by the word "choice." We always...
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