Cornell Sports Marketing
Strengths of Company and Most Important Competitor
Internal Analysis-- Factors: Strengths
Sales & Marketing: Homogeneity in market of market, in the sense that all competitors and fan base are Cornell associates, makes marketing easier as well as segmentation within this market.
Quality: Draws upon a strong school spirit. Also, Cornell is more accomplished at many sports than other members of the Ivy League.
Customer Service: Draws upon school pride and is staffed by loyal Cornell alumni and students, making for superior customer service in terms of knowledge and eagerness.
Productivity: Draws upon a constant market, year round athletic events and sales of paraphernalia associated with Cornell University.
Human Resources: Consistent Cornell customer alumni and student base to draw from as employees, more loyal employees can be drawn from alumni and student community than strangers.
Facilities: Cornell has excellent sports facilities, well staffed and constructed.
Location: Company is...
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