Cornell Sports Marketing

Strengths of Company and Most Important Competitor

Internal Analysis-- Factors: Strengths

Sales & Marketing: Homogeneity in market of market, in the sense that all competitors and fan base are Cornell associates, makes marketing easier as well as segmentation within this market.

Quality: Draws upon a strong school spirit. Also, Cornell is more accomplished at many sports than other members of the Ivy League.

Customer Service: Draws upon school pride and is staffed by loyal Cornell alumni and students, making for superior customer service in terms of knowledge and eagerness.

Productivity: Draws upon a constant market, year round athletic events and sales of paraphernalia associated with Cornell University.

Human Resources: Consistent Cornell customer alumni and student base to draw from as employees, more loyal employees can be drawn from alumni and student community than strangers.

Facilities: Cornell has excellent sports facilities, well staffed and constructed.

Location: Company is...
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