In the only ad involving men and food, the man is a cartoon delivery man carrying cookies. 13% of the ads dealing with women also involve children in the picture -- 86% of the ads involving adults and children involve women as the adult. The one exception is a tragic ad about heart disease in which the female figure has been cut out of the picture leaving a stricken husband and family behind. An approximately equal number of ads show men and women as having jobs or being involved in business. While an overwhelming number of the beauty and hair product ads are targeted at women, a surprisingly large number of perfume and deodorant ads are targeted at men. Glamorized, idealized bodies being used to sell products are only slightly more likely to be female (13 ads) than male (12 ads) -- this difference may be explained by the tendency...
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