Even during the golden years of the beauty contest between the wars there were unresolved problems with the nature and purpose of such competitions:

There remained elements of discomfort and tension, only superficially palliated by the scientific discourse, patriotic rhetoric and philanthropic gestures of the contest's organisers. These tensions would be released again in the 1970s when a new generation of feminists added discrimination on the grounds of race and disability, together with a more unequivocal rejection of standardised and homogenised ideals of the body and beauty, to the critique of their forebears.

Yet this phenomenon can be seen as consistent with the change in the status of the beauty contest, from a celebration of values that were of universal appeal (even reflecting ideals of national identity) to a tawdry matter of selling sex. By the 1980s and 1990s such contests were experiencing a decline in entrants, with young women...
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