Lack of reservations

Customer management


Plan ahead

Better preparation and resource allocation Customer satisfaction


Limited staff

Human resource management


Hire one new staff member

Points of difference, Competitiveness

Customer satisfaction

In order for the above mentioned strategies to generate the expected outcomes as these have been pointed out in the table above, it is necessary for the recommendations to be implemented in the following steps:

1. The hiring of constructors to create the physical separation of the beauty parlor and the fitness studio, as well as the separate entrance to the fitness salon.

2. The hiring of constructors to also enlarge the locker rooms and install shower cabins. This effort is expected to be increased for the fitness salon due to the costs it implies in light of the resource limitations of the small size agent. Nevertheless, it represents a suitable long-term success that would not only...
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