The field of human resources benefits from having a better sense of how to create career paths that propel top employees into leadership positions. Marketing as well benefits because the project contributes to our understanding of the unique skills that female managers bring to the marketing role.

Methods of Gathering Information

The following methods of research will be used for completing this project:

Secondary Research

Literature, Internet, and electronic database searches of full-text articles for:

1. The correlation of women CMOs and VPs of Marketing in publically-held companies and their long-term financial performance over time. Statistical analysis of financial results of companies segmented by industries, by gender of the CMO vs. VP of Sales and the resulting long-term effects of leadership education, age and gender will be assessed. Also, the financial performance of these companies will be compared over time. The results will serve as the foundation of the primary...
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