James Bond is presently one of the principal sexual concepts that the film puts across. Daniel Craig's Bond is no longer seen as a very effective killing tool, as it shown as an object of admiration.

Craig's physical appearance is no longer a crime deterrent, as it is actually used with the purpose of impressing viewers. This Bond is no longer yelling, as he speaks in a gentle voice and some might even be inclined to consider that he has become more sensitive. When considering Bond's overall development, it appears that society is becoming more and more obsessed with the masculine body image and less preoccupied with manliness as an intellectual concept.

The masses in the 60s saw masculinity as an idea that needed to be exploited and largely believed that men had to be particularly aggressive in order to truly be appreciated by individuals around them. However, trends changed...
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